Description
A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.
Named one of “Thirty books we’re excited to read in the first half of 2025” by The Sydney Morning Herald
Named to the Financial Times “What to Read in 2025” list
Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.
But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?
In There’s Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift’s career.
Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There’s Nothing Like This presents Swift as the modern and multidimensional superstar that she is—a songwriting savant and a strategic genius.
Swift’s fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.
Ervin Arlington –
The Ralph Lauren quaility is here in abundance. My husband always says that the Lauren polos fit better and last longer than any other brand.I love the new \”heathered\” color and the price is always excellent through shop
JAMES LIO –
i loved reading what went into Taylor’s decision-making in every single era of her career, and it helped clarify how she became the major superstar she is today. the author clearly respects Taylor and put a lot of time and effort into writing and researching this book. i didn’t expect to learn as much as I did, and it was fun to see Taylor’s decisions and accomplishments explained in new ways. If you love Taylor or are simply interested in finding out how and why this whole phenomenon happened, you should buy this book!